Adobe Targets Apple in New Ad Campaign
Today, Adobe launched a nationwide advertising campaign promoting “choice” and criticizing those (read: Apple) that try to control it.
In addition to the ad campaign, a new web page was added to Adobe’s website: http://www.adobe.com/choice/?sdid=GXRUX, which discusses the Open Screen Project, and includes a Flash fact sheet (no doubt, from Adobe product manager Mike Chambers), and a message from Adobe’s founders John Warnock and Chuck Geschke.
This is undoubtedly in response to Steve Job’s memo published on Apple’s website, http://www.apple.com/hotnews/thoughts-on-flash/ back on April 29th. The letter, which publicly blasts Flash as being a closed, proprietary technology that is no longer relevant or in “touch” with today’s mobile devices has received a massive response from the Adobe community and today from Adobe, itself.
Read other posts about this subject: