Home > General > Adobe Targets Apple in New Ad Campaign

Adobe Targets Apple in New Ad Campaign

Today, Adobe launched a nationwide advertising campaign promoting “choice” and criticizing those (read: Apple) that try to control it.

Adobe Loves Apple

In addition to the ad campaign, a new web page was added to Adobe’s website: http://www.adobe.com/choice/?sdid=GXRUX, which discusses the Open Screen Project, and includes a Flash fact sheet (no doubt, from Adobe product manager Mike Chambers), and a message from Adobe’s founders John Warnock and Chuck Geschke.

This is undoubtedly in response to Steve Job’s memo published on Apple’s website, http://www.apple.com/hotnews/thoughts-on-flash/ back on April 29th. The letter, which publicly blasts Flash as being a closed, proprietary technology that is no longer relevant or in “touch” with today’s mobile devices has received a massive response from the Adobe community and today from Adobe, itself.

Read other posts about this subject:

Mashable: http://mashable.com/2010/05/13/adobe-responds-flash/

NY Times: http://bits.blogs.nytimes.com/2010/05/13/next-round-in-the-adobe-apple-fight/

Categories: General Tags:
  1. May 13th, 2010 at 17:15 | #1

    Dear Adobe Products:

    Wouldn’t it be nice if Adobe could write an Apple App engine that could detect Flash on the iPhone and convert it to run as HTML 5? It does limit the fun on nice Apple products to have to see certain webpages and products only via a computer.

    As an Apple developer, I look forward to seeing an Adobe App I can purchase from the App Store someday. Perhaps the Apple comment from the San Francisco Chronicle has the clue to peace with Apple? I hope so.

    San Francisco Chronicle UPDATE. Here’s Apple’s statement.

    “We believe in open web standards like HTML5. Flash is not an open web standard like HTML, it’s a proprietary Adobe product. Just ask the W3 consortium that controls Web standards. They’ve chosen HTML5 as the open standard to move forward with,” said Apple spokespeople Trudy Muller.

    Read more: http://www.sfgate.com/cgi-bin/blogs/techchron/detail?entry_id=63456#ixzz0nqyMyTId

    Regards,

    Dan Zavela

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